Tuesday, February 12, 2008

New and Innovative

Nowadays, both small and large businesses are constantly on a lookout for new and innovative ways to break through to customers using various forms of marketing and advertising. Similarly, many advertisers have pointed out that traditional forms of advertising have become less effective in reaching their consumers.  SW Mobile Media has a Fleet of trucks that cover the whole Southwestern part of the country.  As you can see from the chart below it is also the most cost affective way to reach your customers.!

It's true. Check out this Media Comparison Table that puts mobile messaging at the low end of the average advertising CPM.


Mobile Billboard Advertising Costs Less.



Media Comparison(*)



Newspaper (1/2 page, B&W):


Spot TV Ad (30 sec, prime time):


Magazine (1/4 page 4 color)


Radio (30 sec, prime time):


Billboard (stationary):


Mobile Billboards:



* Source: Outdoor Advertising Association of America, Average CPM Comparison 2003.
CPM - Cost Per Thousand


Friday, January 18, 2008


Small Business Spotlight: Southwest Mobile Media
Alan Varner believes that an effective billboard doesn't have to be planted in the ground. With his “Big Flippin' Ad Truck,” Alan drives the advertising right through traffic.Alan's “Southwest Mobile Media” company is based in Rio Rancho and delivers advertising messages on wheels directly to the customers' targeted audience including concerts, conventions and sporting events.
This Rio Rancho entrepreneur has found a dynamic and effective spin for marketing strategy.
I commend his hard work to add to the small business backbone of the City of Vision.
To read the entire article:

Wednesday, December 19, 2007

It makes people stare

SW Mobile Media provides geographic flexibility - you can target small geographic areas for intensive, exclusive coverage, or large areas for a broader impact. Campaigns can run as short as an Afternoon or as long as 24 months. We'll work with you to determine your ideal demographic, and then deliver your message to them in a targeted way that traditional billboards just can't accomplish. As people move away from traditional advertising venues like, television, radio, and newspapers, advertisers have had to look toward non-traditional methods to getting their message out. Big Flippin Ad Trucks have become part of the mix to reach out to the public.

Changing the face of advertising every 8 seconds
Southwest Mobile Media
Alan Varner




Monday, December 10, 2007


Big Flippin Ad Truck is going to California to start a new promotion. We are going to help close a furniture company in Victorville Ca. This is something we have been doing for 2 years now and has been very helpful to the companys that have this task.

Wednesday, November 28, 2007

Best Advertising 91% readership

Mobile Billboards is the Best Advertising
Studies show that trucks with billboards have a 91% readership and the cost per thousand impressions is less than a dollar, the cheapest form of marketing there is on the planet except making our own bandit signs. I think the campaign should jump on the idea of trucks . One truck in a large metro area gets 1,000,000 per month for about $800.

Earth Day

Ad Truck From Southwest Mobile Media Used to Attract People to Expo New Mexico's Kid's Earth Day Saturday, April 21. Publication Date: 18-APR-07Publication Title: PR Newswire

Innovative Mobile Ad Trucks Spotlight Events Cost Effectively ALBUQUERQUE, N.M., April 18 /PRNewswire/ -- Entrepreneur Alan Varner stepped up to the plate by donating a double-sided truck-mounted 11 ft. by 23 ft. billboard to point children and adults alike to the Kid's Earth Day celebration to be held from 10 AM to 4 PM at the McDonald's Farm at Expo New Mexico (just behind the Lujan Building). A...

Tuesday, November 27, 2007


"Southwest Mobile Media was professional and knowledgeable from beginning to end in assisting us strategize our advertising campaign. Mobile advertising allowed us increased visibility throughout our community and generated excitement in our employment opportunities."

Thanks!Lisa M. Roskos Human Resources Victoria's Secret Direct